The journey to get more consumers to become brand advocates is a climb that requires removing roadblocks and boosting energy at the right times—but most of all, it takes the smarts to know the right route.

Bootprints

Paid Media

Generate awareness, consideration, and conversion

We develop, optimize, and manage high-performing digital campaigns across multiple platforms to better engage your customers online.

• Media Planning
• Budgeting
• Paid Search
• Paid Social
• Amazon Ads
• Video Ads
• Programmatic Display

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Bootprints

SEO

Optimize business intelligence to boost awareness and conversion

Initial and ongoing SEO audits ensure your site competes well against rivals, appears atop key searches, and converts at the highest rate possible.

• Keyword Optimization
• Technical Audits
• SEO Maintenance
• Conversion Rate Optimization

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Bootprints

Email + SMS

Strategically build brand loyalty and advocacy

Thoughtful email and SMS marketing can usher people from visitors to customers to brand champions.

• Account Audits
• Flow Optimization
• Campaign Strategy
• A/B Testing

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Bootprints

Reporting & Analytics

What can be measured can be improved

Ongoing assessment of brand performance using data analytics, tracking, and custom dashboards will guide your decision-making to reach your goals.

• Custom Dashboards
• Multi-Channel Attribution
• User Behavior Tracking
• Business Intelligence

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Learn from us

Sea Otter Classic Entrance

Three Takeaways from the 2025 Sea Otter Classic

The Sea Otter Classic, held annually in Monterey, California, remains a cornerstone event for the cycling world. The 2025 edition stood out for its resilience, innovation, and vibrant community spirit. Here are three major takeaways from this year’s festival. 

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Gravel cyclist

You’re Only as Successful as Your Creative

Quality creative assets are the cornerstone of any successful paid media campaign. They serve as the face of your brand, conveying its voice, values, and personality to your audience. Think of it like fishing: even with the best equipment, you won’t catch anything if your bait is unappealing or your pond is murky. Even the most sophisticated targeting and ad placements will fall flat without engaging, high-quality creative.

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The ADventure Shelter: Revolutionary "Paid Media Tent Ads"

The ADventure Shelter: Revolutionary "Paid Media Tent Ads"

PORTLAND & BEND, OR - Foghorn Labs, a leading digital marketing agency for outdoor and active lifestyle brands, is excited to announce the launch of its groundbreaking "Paid Media Tent Ads" system, set to revolutionize outdoor advertising and camping experiences.

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