by Adam Lewis | Jul 16, 2019 | Digital Media, FOGBLOG, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry
Direct-to-consumer marketing strategies and industry trends. I had the distinct pleasure to sit down among the Redwood groves of beautiful Camp Navarro during Outpost’s most recent flagship event with two charismatic creative directors; Marcus...
by Adam Lewis | May 16, 2017 | Display Advertising, FOGBLOG, Google Analytics, Google Display Network, Integrated Marketing, Online Marketing Intelligence, Programmatic Advertising, Retargeting (Remarketing)
The first post of this three-part series outlined some key strengths and limitations of modern programmatic ad platforms, as well as tips for guiding the algorithm and preventing brand-damaging ad placements. This second post takes a deeper dive into some of...
by Adam Lewis | May 16, 2017 | Display Advertising, FOGBLOG, Google Analytics, Integrated Marketing, Online Marketing Intelligence, Programmatic Advertising
Part 1 of 3: An advertiser’s guide to the strengths and limitations of programmatic ad platforms Ad Tech’s Buzzword of the Year The term “programmatic” is approaching “big data” in the marketing buzzword vernacular of overused marketing buzzwords. It has a tendency to...
by Adam Lewis | May 14, 2017 | Community Engagement, FOGBLOG, Integrated Marketing, Meta Ads, Online Marketing Intelligence, Paid Social
As entrepreneurs, marketers, and enthusiasts, we understand the pivotal role that social media platforms play in the modern business landscape. Each platform is constantly evolving and adding new tools to facilitate community engagement. In the current digital...
by Adam Lewis | Sep 29, 2015 | Digital Media, FOGBLOG, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry, PDX Digital Agency
While large online retailers are experiencing exponential growth, many specialty outdoor retail stores are struggling to stay in business. Retail store closures have opened the door for brands like Columbia, The North Face and Black Diamond to begin selling...
by Adam Lewis | Sep 29, 2015 | Community Engagement, FOGBLOG, Integrated Marketing, Meta Ads, Online Marketing Intelligence, Outdoor Industry, Paid Social
Spark interest. Build credibility. Cultivate community. My last post shared insights for choosing the right social media platform for your brand and the benefits of tailoring content to the personality of each platform. In this post, I will take you through specific...
