The Sea Otter Classic, held annually in Monterey, California, remains a cornerstone event for the cycling world. The 2025 edition stood out for its resilience, innovation, and vibrant community spirit. Here are three major takeaways from this year’s festival:
1. Good Energy Despite Tariff Headwinds
This year’s event took place just as significant new tariffs went into effect (and then didn’t), impacting much of the industry, which relies heavily on Asian manufacturing. Despite looming economic challenges, the mood at Sea Otter was upbeat. Exhibitors and attendees focused on the positive, with minimal public concern or complaints about the tariffs. While the true impact may unfold in the coming months, the festival atmosphere was marked by optimism and camaraderie, showing the industry’s ability to rally together in uncertain times.
2. A Wave of New Product Launches
Contrary to concerns about a post-pandemic slowdown, Sea Otter 2025 was packed with new product launches and tech debuts. Brands large and small used the event to showcase their products, signaling a collective intent to move forward and adapt. These launches reinforced Sea Otter’s reputation as the place to see what’s next in the bike industry.
3. Sea Otter’s Unique, Thriving Trade Show Model
While many shows are shrinking or already lost to the sands of time, Sea Otter continues to thrive by blending racing, consumer engagement, and industry networking in an outdoor, experiential setting. This multifaceted approach, combining a massive expo, hands-on product experiences, and a festival atmosphere, sets Sea Otter apart as a model for the future of industry gatherings.
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