by FHL | Feb 27, 2024 | Digital Media, FOGBLOG, Integrated Marketing, Lead Generation
What are loyalty programs? A loyalty program is a marketing strategy focused on encouraging customers to continue their shopping experience or interact with a brand in another way. Through gamification of the purchase process, and thereby offering rewards, you provide...
by FHL | Feb 23, 2024 | Digital Media, Email Marketing, FOGBLOG, Lead Generation
What is online lead generation? In its most basic form, lead generation is the process of locating and nurturing potential customers into a brand’s environment. The end goal of this process is a purchase or subscription. Primarily, lead generation is centered around...
by FHL | Aug 22, 2023 | FOGBLOG, Lead Generation, Outdoor Industry, Search Engine Optimization (SEO)
A term primarily utilized in the financial sector, compound interest is the process of earning interest not only on the initial investment but also on the accumulated interest from previous periods. The compounding effect accelerates the growth of your investment over...
by FHL | Jul 6, 2022 | Email Marketing, FOGBLOG, Lead Generation
Email marketing has long been a cornerstone of successful eCommerce businesses, mainly for customer retention, but also for customer acquisition. Ever since iOS 14.5 sparked the beginning of the end for 3rd party data (data you “lease”), there has been a shift in...
