by Adam Lewis | May 16, 2017 | Display Advertising, FOGBLOG, Google Analytics, Google Display Network, Integrated Marketing, Online Marketing Intelligence, Programmatic Advertising, Retargeting (Remarketing)
The first post of this three-part series outlined some key strengths and limitations of modern programmatic ad platforms, as well as tips for guiding the algorithm and preventing brand-damaging ad placements. This second post takes a deeper dive into some of...
by Adam Lewis | May 16, 2017 | Display Advertising, FOGBLOG, Google Analytics, Integrated Marketing, Online Marketing Intelligence, Programmatic Advertising
Part 1 of 3: An advertiser’s guide to the strengths and limitations of programmatic ad platforms Ad Tech’s Buzzword of the Year The term “programmatic” is approaching “big data” in the marketing buzzword vernacular of overused marketing buzzwords. It has a tendency to...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Analytics, Retargeting (Remarketing)
If you use Google Analytics to manage remarketing lists and have recently upgraded to Universal Analytics, you may have since noticed a steady decline in impressions. Fortunately, the fix may be simpler than you think. With Classic Analytics (ga.js),...
by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Analytics, Integrated Marketing, Search Engine Marketing (SEM)
One of the most common questions we get from clients is: “if we can secure additional PPC budget, where should it be allocated?” Pay per click (PPC) channels capable of generating a low cost per sale have limited traffic. As a result, growing...
by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Ads, Google Analytics, Integrated Marketing, Outdoor Industry, Retargeting (Remarketing)
How Foghorn Labs helped 3 active lifestyle brands increase eComm revenue Session Summary from the Outdoor Industry Association: Over two years in the making, this case study series presents three real-world examples of how outdoor brands developed...
