by Adam Lewis | Jul 15, 2020 | Community Engagement, Digital Media, Ecommerce Optimization, FOGBLOG
An Outdoor Adventure Lab Webisode The resilience and ingenuity of the outdoor community never cease to amaze me. With 2020 trade shows canceled due to COVID and group gatherings limited, virtual panels like this one have become a great way to connect and...
by Adam Lewis | Feb 27, 2020 | Ecommerce Optimization, FOGBLOG, Mobile Trends
One of the many wonderful aspects of the internet is that it is open and accessible to everyone. In 2016, access to the internet was declared a basic human right by the Human Rights Council of the United Nations General Assembly. We now hold internet access to very...
by Adam Lewis | Sep 29, 2015 | Display Advertising, Ecommerce Optimization, FOGBLOG, Google Ads, Integrated Marketing, Mobile Trends, Outdoor Industry, Retargeting (Remarketing)
We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in...
by Adam Lewis | Sep 29, 2015 | Comparison Shopping Engines, Ecommerce Optimization, FOGBLOG, Google Ads, Google Merchant Center Feeds, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry, Product Listing Ads (PLAs), Retargeting (Remarketing)
An unofficial look at Google Ads, Product Listing Ads and Google+ Local This material was presented at Outdoor Retailer Winter Market 2013. A video of the session is available here. Session Summary from the Outdoor Industry Association: Led by...
by Adam Lewis | Sep 29, 2015 | Comparison Shopping Engines, Ecommerce Optimization, FOGBLOG, Google Ads, Google Merchant Center Feeds, Online Shopping, Product Listing Ads (PLAs)
In part 1 of our post we covered the basics of Google’s new Product Listing Ad format and how online retailers can use it to increase sales. This list of best practices is intended for marketers who are already running Product Listing Ads (PLAs) and looking to...
by Adam Lewis | Sep 29, 2015 | Ecommerce Optimization, FOGBLOG, Google Ads, Google Merchant Center Feeds, Online Shopping, Product Listing Ads (PLAs)
Comparison shopping engines flourish and fade, ad formats evolve, competition and pricing fluctuate; but one thing remains constant: online retailers must continually rethink their advertising mix in order to meet the increasing demands and ever-shortening attention...
