Preparing Your Brand for Email Sending Domain Authentication and Security

The February 1st deadline for email sending domain authentication and security is rapidly approaching. This update is crucial for the delivery of your emails to customers, both now and in the future. To ensure your customer emails remain unblocked and your brand is protected from spoofing, we recommend following the steps outlined below.

Here's a comprehensive guide to prepare your brand for the upcoming changes, especially if you're using platforms like Klaviyo or MailChimp.

Step One: Update Your Hosting Platform. Begin by adding records (CNAME, TXT, etc.) to your hosting platform. You can do this through one of two methods outlined in this article.

Step Two: Verify Setup in Klaviyo. After updating your hosting platform, verify the setup in Klaviyo, which can be done through this portal link. Note that this step might take up to 48 hours.

Step Three: Warm Up Your Domain. A crucial step is to warm up your domain. This period is vital for maintaining high engagement and ensuring your emails steer clear of spam folders. For an effective warm-up strategy, refer to this guide. Quick tip: Create compelling and targeted content for your warm-up emails, using data from previous emails to guide your strategy.

Step Four: Set Up DMARC. DMARC is an additional mechanism for email authenticity, vital for preventing your emails from being blocked or spoofed. Follow these steps for setting up DMARC.

Given its importance, this process might need to take precedence over other marketing initiatives. This change is more than a technical update; it's about ensuring the integrity and effectiveness of your communication with customers. By following these steps, you'll not only comply with the new standards but also build your brand's trust and reliability.

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