Show up where they're already shopping
Motivate ready-to-buy customers using highly targeted campaigns that drive sales and visibility in one of the world's largest online marketplaces.
Our Amazon advertising solutions are built to navigate the marketplace's complexities while highlighting what makes your brand stand out.
25%
Average client Advertising Cost of Sales (ACOS)
70%
Average client year-over-year increase in conversion rate
What Your Amazon Advertising Services Include
Amazon Ads connect your products with shoppers ready to buy. With powerful targeting and real-time intent signals, it’s a direct path to increasing sales and visibility on the world’s largest marketplace.
Our Approach
to Amazon Advertising Success
Brand-First Strategy
➽ Ensuring Amazon advertising builds your brand — not just your sales.
Optimized Campaign Architecture
➽ Structuring campaigns for performance, scalability, and seasonal adaptability.
Continuous Refinement
➽ Real-time optimizations based on performance data and market dynamics.
Transparent Reporting
➽ Full visibility into spend, performance, and opportunities for growth.
Year-over-year wins from brands that trust our process
Increased Amazon purchase conversion rates by 70% YoY and decreased ACOS by 14% through expanding the breadth of campaigns and redefining audience targeting.
Increased purchase conversion rates by 36% YoY by capitalizing on key launches and honing in on competitor products.
Why Outdoor Brands Work with Foghorn Labs
Marketplace Expertise
We understand how to make outdoor gear and apparel brands competitive on Amazon.
Outdoor Audience Insights
Strategies built around the buying behavior and seasonality of active consumers
Full-Funnel Growth Focus
From product discovery to repeat purchases, we manage the complete Amazon customer journey.
Alignment with D2C Strategy
Our Amazon advertising strategies complement and support your direct-to-consumer efforts.
FAQs
What types of Amazon ads do you manage?
We manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns through Amazon Ads Console to maximize product visibility and sales.
How do you optimize Amazon campaigns for outdoor brands?
We focus on relevant keyword and product category targeting, seasonal trends, and competitive bidding strategies aligned with outdoor shopping behavior.
Will Amazon advertising affect my D2C sales?
We design Amazon strategies that complement, not cannibalize, your direct-to-consumer efforts, helping you grow across all channels.
Related Services
Interested in building an omnichannel growth strategy? Explore our other services for outdoor brands ready to scale.
