Castelli is an iconic Italian brand known for revolutionizing cycling apparel—the first Lycra bike shorts were their innovation. Castelli introduced aerodynamic designs and advanced fabrics, enhancing performance and comfort for cyclists.
Castelli has been working with Foghorn for more than 6 years, and we couldn't be happier with our partnership. Their team continues to identify growth opportunities for us — campaign optimizations suggested by Foghorn contributed to double-digit increases in paid media revenue and ROAS this year alone, with almost no additional media spend.
— Joel Sunderland, Castelli US
Snow
Featured Client: TREW
TREW makes world-class winter sport apparel to help all kinds of people have a damn good time in the mountains.
Here are some of our results from working with TREW:
Scaled spend by 355% and achieved a Return on Ad Spend of 1881%
Attributable Paid-Social Revenue increased by 287%
Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas.
— Tripp Frey, Founder, Trew Gear
Water
Featured Client: BOTE
BOTE crafts the highest quality paddle boards, kayaks, docks and paddle gear on the planet. They also all happens to be the best looking, most innovative and easiest-to-use.
Foghorn has been an integral partner in our digital strategy during a year of massive growth and increased competition in our space. They have been agile, responsive, and thoughtful with strategic updates throughout our time working together. We are grateful to have a driven and resourceful team to rely on when it comes to our digital marketing efforts.
— Brianna Stoutenburgh, BOTE
Outdoor
Featured Client: Rumpl
Rumpl Blankets are packable, durable, and weatherproof, with unique designs available. Created with durability in mind, Rumpl was made for any adventure.
Here are our results with Rumpl:
Foghorn Labs wrote Rumpl’s original Digital Marketing Plan.
We supported their first Kickstarter campaign, which exceeded its goal by 1,346%.
Foghorn helped grow Rumpl’s direct-to-consumer business to 7-figures.
Their startup growth culminated in a $3.8M Series A investment round.
Foghorn’s work has been the cornerstone of Rumpl’s online strategy since day 1. They’ve helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online.
— Wylie Robinson, Rumpl
Apparel
Featured Client: Ridge Merino
Ridge Merino makes premium, sustainably-sourced Merino Wool clothing that performs just as well in everyday life as it does in wild outdoor adventures.
Here are some of our results with Ridge Merino:
DTC eComm growth from 1st peak season in 2018 to 2023
Grew gross eCommerce revenue by 1,053%
Maintained in-platform ROAS above 400% with ROAR (return on all revenue) above 800%
Foghorn has been a critical partner for us over the past five years. Ridge experienced tremendous growth during this time and Foghorn was instrumental in accelerating how quickly we scaled. I can’t recommend them highly enough.
— Jeff Russell, Ridge Merino
Health & Wellness
Featured Client: Salt + Stone
Salt & Stone creates skincare products rooted in a connection to the natural world. Their commitment to protecting the planet flows through everything they do.
Here's the impact we had with Salt & Stone:
970% increase in DTC eComm revenue over two years
300% ROAS across Google, META, and TikTok
20x increase in attributable TikTok ad revenue while maintaining positive ROAS
The Foghorn team has been instrumental to our growth. We were able to scale our ad spend while dropping our customer acquisition costs at the same time. Their team is quick to move and a pleasure to work with.
