by FHL | Mar 26, 2024 | FOGBLOG, Online Shopping, Outdoor Industry, Search Engine Marketing (SEM)
Should You Advertise On Amazon? Selling on Amazon can help your business expand its reach and capture high-intent shoppers in today’s competitive market. The platform thrives on discovery, attracting millions of people actively seeking new products and brands that fit...
by Adam Lewis | Sep 22, 2018 | FOGBLOG, Google Ads, Outdoor Industry, Search Engine Marketing (SEM)
Brands and buyers beware. Over the past few months, we’ve noticed a dramatic increase in brand imposter websites, luring customers with deep discounts only to steal their payment and credit card information. To add insult to injury, these sites are scraping...
by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Analytics, Integrated Marketing, Search Engine Marketing (SEM)
One of the most common questions we get from clients is: “if we can secure additional PPC budget, where should it be allocated?” Pay per click (PPC) channels capable of generating a low cost per sale have limited traffic. As a result, growing...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Ads, Mobile Trends, Search Engine Marketing (SEM)
Google will automatically convert your existing campaigns over to the Enhanced Campaign format in June 2013. Since this change could have significant impacts to your ad targeting and budget, it’s a good idea to upgrade on your own rather than wait for...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Integrated Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO)
Ask most marketing execs what they consider online public relations and you’ll probably hear activities that include “PR Newswire submissions” and “sending Bloggers free stuff.” While this view may have been the reality five years...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Ads, Google Display Network, Search Engine Marketing (SEM)
Search Engine Marketing is a slave to the 80/20 rule. Typically 80% of traffic will come from just 20% of keywords. Similarly, time spent on Search Engine Marketing (SEM) campaigns usually breaks down to about 20% strategy and 80% execution. While the strategic...
