by Adam Lewis | May 16, 2017 | Display Advertising, FOGBLOG, Integrated Marketing, Media Buying, Programmatic Advertising, Retargeting (Remarketing)
How can programmatic evolve to meet the needs of modern marketers? The “black box” approach to programmatic advertising may work for less-savvy advertisers or those who prefer a hands-off approach, but platforms need to evolve to meet the demands of more experienced...
by Adam Lewis | May 16, 2017 | Display Advertising, FOGBLOG, Google Analytics, Google Display Network, Integrated Marketing, Online Marketing Intelligence, Programmatic Advertising, Retargeting (Remarketing)
The first post of this three-part series outlined some key strengths and limitations of modern programmatic ad platforms, as well as tips for guiding the algorithm and preventing brand-damaging ad placements. This second post takes a deeper dive into some of...
by Adam Lewis | Jun 20, 2016 | Display Advertising, FOGBLOG, Google Ads, Google Display Network, Retargeting (Remarketing)
What if every time you left a store empty-handed, a salesperson followed you to your car and listed off the items you almost bought? You didn’t leave with nothing because you weren’t interested. You left because you ran out of time, or maybe you wanted to do...
by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Display Network, Retargeting (Remarketing)
Ad targeting algorithms have become frighteningly accurate. Unfortunately, these algorithms still don’t do a great job of interpreting context, especially when it comes to sensitive topics. Take the example below. Remington Firearms is...
by Adam Lewis | Sep 29, 2015 | Display Advertising, Ecommerce Optimization, FOGBLOG, Google Ads, Integrated Marketing, Mobile Trends, Outdoor Industry, Retargeting (Remarketing)
We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Analytics, Retargeting (Remarketing)
If you use Google Analytics to manage remarketing lists and have recently upgraded to Universal Analytics, you may have since noticed a steady decline in impressions. Fortunately, the fix may be simpler than you think. With Classic Analytics (ga.js),...
