by FHL | Mar 26, 2024 | FOGBLOG, Online Shopping, Outdoor Industry, Search Engine Marketing (SEM)
Should You Advertise On Amazon? Selling on Amazon can help your business expand its reach and capture high-intent shoppers in today’s competitive market. The platform thrives on discovery, attracting millions of people actively seeking new products and brands that fit...
by FHL | Feb 15, 2024 | Digital Media, FOGBLOG, Outdoor Industry, Paid Social
In the vast world of social media marketing, TikTok has emerged as a powerhouse platform, captivating over a billion monthly active users with its short-form video content and unparalleled engagement rates. As brands scramble to harness the potential of this platform,...
by FHL | Aug 22, 2023 | FOGBLOG, Lead Generation, Outdoor Industry, Search Engine Optimization (SEO)
A term primarily utilized in the financial sector, compound interest is the process of earning interest not only on the initial investment but also on the accumulated interest from previous periods. The compounding effect accelerates the growth of your investment over...
by Adam Lewis | Jul 23, 2019 | Community Engagement, FOGBLOG, Outdoor Industry, Paid Social
Growing revenue and market share through like-minded partnerships. Hosted by Marcus Colombano of Pineapple SF among the towering Redwoods of Camp Navarro, I joined Phil Otto of Otto Design Group, and Farzad Sharif of Airbnb Experiences, to discuss what...
by Adam Lewis | Jul 19, 2019 | FOGBLOG, Integrated Marketing, Outdoor Industry
From the first hire to funding and beyond; The challenges of starting and scaling a business. Hosted by Marcus Colombano of Pineapple SF beneath the redwood groves of Camp Navarro, I joined a talented group of founders, including Adam Vollmer of Faraday Bikes, Caleb...
by Adam Lewis | Jul 16, 2019 | Digital Media, FOGBLOG, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry
Direct-to-consumer marketing strategies and industry trends. I had the distinct pleasure to sit down among the Redwood groves of beautiful Camp Navarro during Outpost’s most recent flagship event with two charismatic creative directors; Marcus...
