by Adam Lewis | May 16, 2017 | Display Advertising, FOGBLOG, Google Analytics, Google Display Network, Integrated Marketing, Online Marketing Intelligence, Programmatic Advertising, Retargeting (Remarketing)
The first post of this three-part series outlined some key strengths and limitations of modern programmatic ad platforms, as well as tips for guiding the algorithm and preventing brand-damaging ad placements. This second post takes a deeper dive into some of...
by Adam Lewis | Jun 20, 2016 | Display Advertising, FOGBLOG, Google Ads, Google Display Network, Retargeting (Remarketing)
What if every time you left a store empty-handed, a salesperson followed you to your car and listed off the items you almost bought? You didn’t leave with nothing because you weren’t interested. You left because you ran out of time, or maybe you wanted to do...
by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Display Network, Retargeting (Remarketing)
Ad targeting algorithms have become frighteningly accurate. Unfortunately, these algorithms still don’t do a great job of interpreting context, especially when it comes to sensitive topics. Take the example below. Remington Firearms is...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Ads, Google Display Network, Search Engine Marketing (SEM)
Search Engine Marketing is a slave to the 80/20 rule. Typically 80% of traffic will come from just 20% of keywords. Similarly, time spent on Search Engine Marketing (SEM) campaigns usually breaks down to about 20% strategy and 80% execution. While the strategic...
by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Display Network, Media Buying, Retargeting (Remarketing)
Remarketing has been a buzz word in the industry since Google introduced it as a new targeting feature in March of 2010, but it has had a steep rise in interest over the last year as indicated by Google Insights for Search: What is remarketing?...
