by Adam Lewis | Sep 29, 2015 | Comparison Shopping Engines, Ecommerce Optimization, FOGBLOG, Google Ads, Google Merchant Center Feeds, Integrated Marketing, Online Marketing Intelligence, Online Shopping, Outdoor Industry, Product Listing Ads (PLAs), Retargeting (Remarketing)
An unofficial look at Google Ads, Product Listing Ads and Google+ Local This material was presented at Outdoor Retailer Winter Market 2013. A video of the session is available here. Session Summary from the Outdoor Industry Association: Led by...
by Adam Lewis | Sep 29, 2015 | Comparison Shopping Engines, Ecommerce Optimization, FOGBLOG, Google Ads, Google Merchant Center Feeds, Online Shopping, Product Listing Ads (PLAs)
In part 1 of our post we covered the basics of Google’s new Product Listing Ad format and how online retailers can use it to increase sales. This list of best practices is intended for marketers who are already running Product Listing Ads (PLAs) and looking to...
by Adam Lewis | Sep 29, 2015 | Ecommerce Optimization, FOGBLOG, Google Ads, Google Merchant Center Feeds, Online Shopping, Product Listing Ads (PLAs)
Comparison shopping engines flourish and fade, ad formats evolve, competition and pricing fluctuate; but one thing remains constant: online retailers must continually rethink their advertising mix in order to meet the increasing demands and ever-shortening attention...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Ads, Google Display Network, Search Engine Marketing (SEM)
Search Engine Marketing is a slave to the 80/20 rule. Typically 80% of traffic will come from just 20% of keywords. Similarly, time spent on Search Engine Marketing (SEM) campaigns usually breaks down to about 20% strategy and 80% execution. While the strategic...
by Adam Lewis | Sep 29, 2015 | FOGBLOG, Google Ads, Search Engine Marketing (SEM)
The Google Ads interface is packed with so much information, graphs and reports that it’s hard to know where to start. Below are two very insightful and effective reports that every advertiser should be familiar with. For Content Campaigns: The Placement...
