by FHL | Jun 4, 2024 | Ecommerce Optimization, FOGBLOG, Integrated Marketing, Online Shopping
Memorial Day sales are already in the books. July 4th sales are on the horizon. Black Friday/Cyber Monday is never too far off. These major sales remain crucial touchpoints for brands to connect with consumers and drive significant growth. However, navigating these...
by FHL | Jan 11, 2024 | Ecommerce Optimization, Email Marketing, FOGBLOG
The February 1st deadline for email sending domain authentication and security is rapidly approaching. This update is crucial for the delivery of your emails to customers, both now and in the future. To ensure your customer emails remain unblocked and your brand is...
by FHL | Aug 1, 2023 | Ecommerce Optimization, Email Marketing, FOGBLOG
Marketing automation is an essential tool for many obvious reasons. Chiefly being that once set up, it can continue to return on investment with little maintenance required. Automations, also known as flows or series, may include emails, SMS and even push...
by FHL | Jun 1, 2023 | Ecommerce Optimization, Email Marketing, FOGBLOG
In this post we will delve into a topic that can be confusing upon first glance, but ultimately can have a significant impact upon the reach and overall success of your email campaigns. By the end of this 10-minute read we hope that you will understand what sending...
by FHL | Apr 3, 2023 | Ecommerce Optimization, Email Marketing, FOGBLOG
Understanding your email and SMS landscape is best done through correctly deciphering the metrics provided by your email sending platform. Through pre-built reports to industry benchmarks to custom reporting, most platforms provide a plethora of vital data to help you...
by FHL | Jul 21, 2021 | Digital Media, Ecommerce Optimization, FOGBLOG, Integrated Marketing
Online shopping is supposed to make life easier, but all too often, virtual shopping carts are harder to navigate than an actual grocery cart. In order to prevent your customer’s online checkout experience from being the digital equivalent of a squeaky cart with one...
