by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Analytics, Integrated Marketing, Search Engine Marketing (SEM)
One of the most common questions we get from clients is: “if we can secure additional PPC budget, where should it be allocated?” Pay per click (PPC) channels capable of generating a low cost per sale have limited traffic. As a result, growing...
by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Ads, Google Analytics, Integrated Marketing, Outdoor Industry, Retargeting (Remarketing)
How Foghorn Labs helped 3 active lifestyle brands increase eComm revenue Session Summary from the Outdoor Industry Association: Over two years in the making, this case study series presents three real-world examples of how outdoor brands developed...
by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Google Display Network, Media Buying, Retargeting (Remarketing)
Remarketing has been a buzz word in the industry since Google introduced it as a new targeting feature in March of 2010, but it has had a steep rise in interest over the last year as indicated by Google Insights for Search: What is remarketing?...
by Adam Lewis | Sep 29, 2015 | Display Advertising, FOGBLOG, Integrated Marketing, Media Buying, Online Marketing Intelligence
Google has a wide range of media planning tools that when combined, provide actionable insights for marketers. Whether you are developing an online media plan from scratch or iterating on an existing campaign, you can never have too much market intelligence at your...
by Adam Lewis | Sep 24, 2015 | Display Advertising, FOGBLOG, Integrated Marketing, Online Marketing Intelligence
Doubleclick Ad Planner is a free media planning tool that identifies websites your target audience is likely to visit so you can make better-informed advertising decisions. So why is Google giving this information away to anyone with a Google account? It’s in...
