FogBlog
Dominate Peak Shopping Seasons: Your Holiday Sales Playbook
Memorial Day sales are already in the books. July 4th sales are on the horizon. Black Friday/Cyber Monday is never too far off. These major sales remain crucial touchpoints for brands to connect with consumers and drive significant growth. However, navigating these...
Creative is King: The Importance of Creative Diversification on META
Since the release of iOS14 dramatically shifted the digital marketing landscape, advertisers on META have leaned into various tools to bridge the gap in consumer targeting: utilizing the Conversions API, leveraging first-party data, and in-platform engagement, to name...
Unleashing Growth with Amazon Ads
Should You Advertise On Amazon?Selling on Amazon can help your business expand its reach and capture high-intent shoppers in today’s competitive market. The platform thrives on discovery, attracting millions of people actively seeking new products and brands that fit...
Boosting Customer Loyalty in 2024
What are loyalty programs? A loyalty program is a marketing strategy focused on encouraging customers to continue their shopping experience or interact with a brand in another way. Through gamification of the purchase process, and thereby offering rewards, you provide...
Scoring Digital Leads in 2024
What is online lead generation?In its most basic form, lead generation is the process of locating and nurturing potential customers into a brand’s environment. The end goal of this process is a purchase or subscription. Primarily, lead generation is centered around...
The Dynamic World of TikTok Advertising: Navigating the Opportunities and Challenges
In the vast world of social media marketing, TikTok has emerged as a powerhouse platform, captivating over a billion monthly active users with its short-form video content and unparalleled engagement rates. As brands scramble to harness the potential of this platform,...
What We’re Listening To
At Foghorn, staying ahead of the curve is crucial. That's why we're always on the lookout for valuable insights and innovative strategies to enhance our clients' marketing efforts. One of the ways we stay informed and inspired is by tuning in to a variety of podcasts...
Preparing Your Brand for Email Sending Domain Authentication and Security
The February 1st deadline for email sending domain authentication and security is rapidly approaching. This update is crucial for the delivery of your emails to customers, both now and in the future. To ensure your customer emails remain unblocked and your brand is...
The Long Game: Harnessing the Compound Interest of SEO
A term primarily utilized in the financial sector, compound interest is the process of earning interest not only on the initial investment but also on the accumulated interest from previous periods. The compounding effect accelerates the growth of your investment over...
The Many Ways to Automate Email and SMS
Marketing automation is an essential tool for many obvious reasons. Chiefly being that once set up, it can continue to return on investment with little maintenance required. Automations, also known as flows or series, may include emails, SMS and even push...
Email Sending Domains: Your Brand’s Digital Address
In this post we will delve into a topic that can be confusing upon first glance, but ultimately can have a significant impact upon the reach and overall success of your email campaigns. By the end of this 10-minute read we hope that you will understand what sending...
Understanding Email, SMS and Form Data
Understanding your email and SMS landscape is best done through correctly deciphering the metrics provided by your email sending platform. Through pre-built reports to industry benchmarks to custom reporting, most platforms provide a plethora of vital data to help you...
Email Best Practices in 2023
Email marketing has long been a cornerstone of successful eCommerce businesses, mainly for customer retention, but also for customer acquisition. Ever since iOS 14.5 sparked the beginning of the end for 3rd party data (data you “lease”), there has been a shift in...
Strategies for eCommerce Growth in a Post-iOS 14 World
In the months following the release of Apple’s iOS 14.5 feature update, we began to receive an influx of inbound inquiries from prospective brand partners to the effect of: “Our paid social campaigns have been tanking since May and we can’t seem to get them to...
Best Strategies for How to Increase Your Online Average Order Value
Online shopping is supposed to make life easier, but all too often, virtual shopping carts are harder to navigate than an actual grocery cart. In order to prevent your customer’s online checkout experience from being the digital...
How Does Instagram Checkout and Facebook Shops Work?
The eCommerce world has been evolving at a dizzying pace in response to COVID, led by rapid growth and innovations in mobile payments and online ordering. One of the most notable new tools for brands selling direct to consumer...
Digital Marketing in the Outdoor Industry
An Outdoor Adventure Lab Webisode The resilience and ingenuity of the outdoor community never cease to amaze me. With 2020 trade shows canceled due to COVID and group gatherings limited, virtual panels like this one have become a great way to connect and...
Foghorn’s Commitment to Change
Over the past two weeks, we paused our activities on social media to show solidarity for the Black Lives Matter movement, and to take time to listen, learn, and reflect on what we can do as a team to help end systemic racism in our country. Silence is complicity and...