Business Intelligence
At Foghorn Labs, we don’t guess, we follow the data. Your brand’s measurables are the most important tool for guiding further success, and we leverage them to the fullest extent. Comprehensive reporting, analytics, and tracking give our clients and our team the insights to assess performance across all channels and identify areas for growth.
Reporting
Your brand’s digital presence and the resulting performance should never be a mystery. Creating automated, customized, easily-digestible dashboards for every client ensures the whole team is on the same page when evaluating performance and charting a path forward.
Analytics
Analytics data generates insights about customers, the customer journey, audiences, ads, checkouts, conversions, and countless other variables. How they interact can determine the success of your brand’s campaigns. Foghorn Labs uses analytics to connect your brand’s tracking to your reporting, so we can account for all data and translate it into a usable format.
Tracking
Accurate tracking is the foundation for the analytics and reporting that follows. Our team ensures conversion tracking pixels attribute all web transactions to your online marketing activities.