Navigating the Fog of DTC eCommerce Growth

We help the best brands in the outdoor & active lifestyle industries chart a better course. Let’s take what you’re doing, make it smarter and show you more opportunities along the way…

Solutions

as a Service

Organic Traffic Growth

Initial and ongoing SEO audits ensure your site rivals competitors, appears at the top of key searches, and converts at the highest rate possible.

Paid Media

Develop, optimize, and manage high-performing digital campaigns across numerous platforms to engage your customers online.

Customer Engagment & Retention

Strategic email and SMS marketing transforms people on their journey from visitors to customers to lifelong champions of your brand.

Business Intelligence

Ongoing assessment of your brand’s performance using data analytics, tracking, and custom dashboards to guide decision-making and achieve your goals.

Solutions

as a
Service

Organic Traffic Growth

Initial and ongoing SEO audits ensure your site rivals competitors, appears at the top of key searches, and converts at the highest rate possible.

Customer Engagment & Retention

Initial and ongoing SEO audits ensure your site rivals competitors, appears at the top of key searches, and converts at the highest rate possible.

Paid Media

Develop, optimize, and manage high-performing digital campaigns across numerous platforms to engage your customers online.

Business Intelligence

Strategic email and SMS marketing transforms people on their journey from visitors to customers to lifelong champions of your brand.

Organic Traffic Growth

Initial and ongoing SEO audits ensure your site rivals competitors, appears at the top of key searches, and converts at the highest rate possible.

Paid Media

Develop, optimize, and manage high-performing digital campaigns across numerous platforms to engage your customers online.

Customer Engagment & Retention

Initial and ongoing SEO audits ensure your site rivals competitors, appears at the top of key searches, and converts at the highest rate possible.

Business Intelligence

Strategic email and SMS marketing transforms people on their journey from visitors to customers to lifelong champions of your brand.

We’re that guide…

WE’RE LIKE A CERTIFIED MOUNTAIN GUIDE LEADING YOU UP THE DENALI OF INTEGRATED ONLINE MARKETING.

Only our credentials come from Google, and our expertise in online marketing goes back to before that was even a thing…

We’ll help your brand…

Get on the first page of key Google searches
Rival the online presence of larger brands
See results through carefully customized analytics
Develop consistent & highly profitablerevenue streams

Become a leader in the ever-evolving online space
Uncover new ways to reach your target customer
Empower your marketing & PR teams

See what our partners say

Our Approach

We’ve spent years refining our craft and developing solutions for brands. Here are the tools of the trade.

MARKETING SOLUTIONS

What Sets Us Apart

We strive to be the best at what we do rather than be mediocre at everything.
We promote transparency and honesty in our business practices.
We constantly test new technologies and incorporate industry best practices.
We build and maintain sustainable, long-term relationships with clients and partners.
We become an extension of your team. Your goals are our goals.

LEARN MORE

Adam Lewis

FOUNDER / CEO

Adam is a digital marketer focused on helping brands grow their direct-to-consumer business online. Prior to Founding Foghorn Labs, Adam worked at Google from 2003-2010 on a variety of teams from Media Sales to International Product Marketing, giving Adam a unique perspective on how to help companies leverage the web to grow their business. A few of the clients Adam worked with at Google include the New York Times, CNN, Zappos, Williams Sonoma, Adobe, Salesforce.com, and Apple. At Foghorn Labs Adam combines his passion for outdoor sports with his marketing experience to help brands succeed online.

Michael Lawrence

EXECUTIVE DIRECTOR

Michael is a digital marketing professional with over 10 years of experience. Specializing in paid media, Michael has a proven track record of success in helping E-commerce clients achieve their business goals through effective and efficient digital marketing campaigns. With a deep understanding of the paid media landscape, Michael is able to assist clients in all aspects of their accounts, from strategy to execution. Michael enjoys staying on top of the latest industry trends and developments and is always looking for new and innovative ways to help clients achieve their goals.

Michelle Chambers

SENIOR ACCOUNT DIRECTOR

Michelle is a digital marketer with over five years of agency experience emphasizing in search engine optimization. Before joining Foghorn, she was an account manager assisting in the development and execution of tailored organic and paid online strategies for a range of B2B and B2C brands. In her free time, Michelle enjoys exploring Oregon’s amazing outdoors and discovering new Portland restaurants.

Zak Andersson

ENGAGEMENT MARKETING MANAGER

Zak is digital marketer with a focus on email marketing, graphic design and SEO. Having moved around a lot after earning his degree in Advertising, he has been fortunate enough to have worked within marketing across many industries throughout the US, from Santa Monica to New York City. For every second spent not working, you can find Zak raising his two four-legged kids, at a pick-up volleyball, soccer or flag football game, or outdoors swimming, biking or running in the beautiful PNW wilderness.

Mathew Perrow

SEO MANAGER

Mathew is a search engine optimization (SEO) manager with over 7 years of experience. improving websites search engine presence. His expertise encompasses a broad range of technical SEO knowledge, including site architecture optimization, keyword research, and the deployment of effective content building strategies. Mathew excels in the use of Google Data Studio for comprehensive SEO reporting and analytics. He has been at the forefront of the latest SEO techniques and best practices, enabling him to adapt to algorithm changes and capitalize on emerging opportunities in the digital marketing space. Before becoming an SEO specialist Mathew was a web developer.

Jessica Johnson

PAID MEDIA MANAGER

Jessica is a digital marketer with a deep passion for the outdoor industry and a focus on paid social strategy, copywriting, and client relations. She draws upon her academic background in advertising and comparative literature to help clients find creative solutions amidst the ever-changing digital landscape. Before joining Foghorn Labs, Jessica spent several months trekking 600 miles on the PCT. When Jessica isn’t working, you can find her in the woods backpacking, writing, and photographing her German Shepherd, Quita.

Noah Wilskey

ACCOUNT MANAGER

Noah is a digital marketer with over five years of agency experience and a passion for storytelling. While he is a native Pacific Northwesterner, Noah has also spent time working for advertising and production agencies in New York City. Prior to joining Foghorn, Noah was an Account Manager facilitating the development and execution of tailored paid social media strategies for a range of B2B and B2C brands. As the digital marketing world continues to evolve, Noah is constantly looking to learn and grow his skillset. Noah is fueled by good house music, indie rock & strong coffee. As an avid outdoorsman and impassioned photographer, in his free time, Noah enjoys hiking, trail running, skiing, fishing, and shooting landscape and astrophotography.

Kai Jeffery

PAID MEDIA SPECIALIST

Kai is a digital marketer with a deep understanding and personal connection to outdoor brands, with an emphasis in the cycling community. He utilizes his academic background in emerging media, digital arts, and business to further his skillset in the marketing industry. Before joining the Foghorn team, Kai spent his time working with cycling brands to enhance the customer journey and in general, stoke people out on bikes. He is excited to continue growing with like-minded individuals in the outdoor space. Outside of work, you can find him riding his bike, hiking with his dog, or scouting new overlanding trails.

Phil Sarnoff

DIRECTOR OF OPERATIONS

Phil has experience in both digital marketing and business operations. Before joining Foghorn Labs, he worked as Digital Marketing Coordinator focused on outdoor brands. His operations experience includes serving as the executive director and board chair for multiple nonprofit organizations. Phil has also worked in multiple roles in the outdoor industry, including leading outdoor adventure trips, wilderness therapy, and running a university outdoor program. He has a Ph.D. in Parks, Recreation, and Tourism from the University of Utah. Outside work, Phil loves biking and skiing with his wife and daughter.

Tyler Brown

PAID MEDIA COORDINATOR

Tyler is a digital marketer with a background in brand-side marketing and a deep interest in all things paid media. With a commitment to client success, Tyler thrives on crafting innovative digital marketing strategies that blend creativity with data-driven precision. Outside of work, Tyler can be found hiking, trail running, camping, and attending live music events around the PNW and beyond.

Following Our Passion

We left our corporate gigs to start Foghorn Labs with the goal of helping the best outdoor and active-lifestyle brands become even better. We used our expertise to develop, implement and manage integrated marketing campaigns for our clients. We love showing our fellow members of the outdoor tribe how to accelerate e-commerce growth and direct sales.

alumni

" felt more like our internal family team than an agency/client relationship."

“Working with Foghorn has been nothing short of amazing! Your team has felt more like our internal family team than an agency/client relationship. Incredibly talented and always on top of things, this has been such a great experience!”

Kim Marek

Marketing Manager, Burley

"Foghorn is our secret weapon!"

“Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don’t inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community.”

Jenn Kriske

Founder, Machines For Freedom

"...cornerstone of Rumpl's online strategy since day 1."

“Foghorn’s work has been the cornerstone of Rumpl’s online strategy since day 1. They’ve helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online.”

Wylie Robinson

Founder, Rumpl

"...the most profitable component of our online strategy."

“Foghorn Labs was instrumental in making Mission Workshop’s SEM program the most profitable component of our online strategy.”

Evan Dudley

Former Marketing & Ecommerce Manager, Mission Workshop

"The trailhead to digital success is Foghorn!"

“We’ve seen significant growth in paid performance and Foghorn has provided a clear plan for acquiring new customers through paid social. Without even having to view the dashboard they provide, we see the success in direct orders going out the door, the dashboard of stats is really nice too! The trailhead to digital success is Foghorn”

Christie Dobson

VP of Sales and Marketing

"The Foghorn team has been instrumental to our growth."

“We were able to scale our ad spend while dropping our customer acquisition costs at the same time. Their team is quick to move and a pleasure to work with.“

Nima Jalali

Founder & CEO

"Partnering with Foghorn Labs was an exceptional experience."

“They provided our nonprofit organization with expertise in Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Email Marketing. They understood our goals and crafted a strategic plan to achieve them. Their SEM strategies drove relevant traffic to our website and propelled our online presence, while their meticulous work on our SEO boosted our visibility on search engine results pages. What truly sets the Foghorn Labs team apart is their unwavering commitment, get-it-done attitude, and friendly professionalism. Their responsive, proactive team consistently provided valuable insights and recommendations and kept us updated regularly. We recommend Foghorn Labs to any organization looking to elevate their digital marketing efforts.“

Lorraine Murray

Development Director