Integrated Online Marketing from 10,000ft

5 Pitfalls of Remarketing and How to Avoid Them

What if every time you left a store empty-handed, a salesperson followed you to your car and listed off the items you almost bought?  You didn’t leave with nothing because you weren’t interested. You left because you ran out of time, or maybe you wanted to do... read more

Six Reasons Why Foghorn Labs Expanded to Portland

“Did you not get enough rain in San Francisco?”   This is how a Bay Area friend reacted when I told him we were moving our main office from San Francisco to Portland. The literal answer would be “yes” since most of California is in a state of drought, but lack of... read more

An Overview of AdWords Enhanced Campaigns

  Google will automatically convert your existing campaigns over to the Enhanced Campaign format in June 2013. Since this change could have significant impacts to your ad targeting and budget, it’s a good idea to upgrade on your own rather than wait for... read more

SEO and SEM as Public Relations Tools

Ask most marketing execs what they consider online public relations and you’ll probably hear activities that include “PR Newswire submissions” and “sending Bloggers free stuff.”   While this view may have been the reality five years... read more

The Risks and Rewards of Remarketing

Remarketing has been a buzz word in the industry since Google introduced it as a new targeting feature in March of 2010, but it has had a steep rise in interest over the last year as indicated by Google Insights for Search:       What is remarketing?... read more