FogBlog

Integrated Online Marketing from 10,000ft

5 Pitfalls of Remarketing and How to Avoid Them

What if every time you left a store empty-handed, a salesperson followed you to your car and listed off the items you almost bought?  You didn’t leave with nothing because you weren’t interested. You left because you ran out of time, or maybe you wanted to do...

read more

Allocating Incremental PPC Advertising Dollars

One of the most common questions we get from clients is: "if we can secure additional PPC budget, where should it be allocated?"   Pay per click (PPC) channels capable of generating a low cost per sale have limited traffic. As a result, growing businesses must...

read more

Six Reasons Why Foghorn Labs Expanded to Portland

“Did you not get enough rain in San Francisco?”   This is how a Bay Area friend reacted when I told him we were moving our main office from San Francisco to Portland. The literal answer would be “yes” since most of California is in a state of drought, but lack of...

read more

An Overview of AdWords Enhanced Campaigns

  Google will automatically convert your existing campaigns over to the Enhanced Campaign format in June 2013. Since this change could have significant impacts to your ad targeting and budget, it's a good idea to upgrade on your own rather than wait for Google do...

read more