Online Marketing for Outdoor and Active Lifestyle Brands

Foghorn Labs provides online marketing strategy and management utilizing search engine marketing, SEO, social media, display advertising and web analytics to deliver exceptional results.

Proven Results

From start-ups and emerging brands to Fortune 500 companies, we have a track record of success.

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True Google Experts

Founded by former Google employees, Foghorn Labs offers unmatched online marketing expertise.

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Outdoor Industry Focus

Our passion for outdoor sports makes us more effective marketers, and sets us apart from other agencies.

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An Integrated Approach

Pay-per-click, search engine marketing, PR and social media perform better in tandem.

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Latest from our blog

what triggered your ad

Don’t Wait for Google. An Overview of Enhanced Campaigns

by on April 4, 2013 in AdWords, Mobile Trends, Search Engine Marketing

In June 2013, Google will automatically convert your existing campaigns over to the Enhanced Campaign format. Since this change could have significant impacts to your ... Continue Reading →

Winter OR 2013 Foghorn Labs

Three Google Marketing Platforms Crucial to Outdoor Retailers (Winter OR 2013)

by on January 24, 2013 in AdWords, Comparison Shopping Engines, E-Commerce Optimization, Google Merchant Center Feeds, Online Marketing Statistics, Online Shopping, Outdoor Industry

An Unofficial Look at AdWords, Product Listing Ads and Google+ Local Presenters: Alex Sepulveda & Adam Lewis Summary from the Outdoor Industry Association: Led by ... Continue Reading →

product listing ad campaign structure

10 Tips to Improve the Performance of Google Product Listing Ads

by on November 21, 2012 in AdWords, Comparison Shopping Engines, E-Commerce Optimization, Google Merchant Center Feeds, Online Shopping

In part 1 of our post we covered the basics of Google’s new Product Listing Ad format and how online retailers can use it to ... Continue Reading →