Join Our Team

Digital Marketing Analyst


Portland, Oregon

 

Foghorn Labs is a rapidly growing online marketing consultancy focused on developing outstanding integrated marketing campaigns for outdoor and active lifestyle brands. Our focus on the outdoors extends beyond the office walls; we use our client’s products on a daily basis to enhance the activities we love.

 

We are looking for a dynamic, self-motivated team player to support our account management and development efforts. The ideal candidate has a solid understanding of the digital marketing landscape, strong data analysis skills, excellent verbal and written communication, is highly organized, has a thirst for professional development and a passion for outdoor adventures, no matter how simple or extreme.

 

This is a unique opportunity to work with leading outdoor and active lifestyle brands, interact directly with their marketing teams, and have a measurable impact on their success. As a Digital Marketing Analyst, you will play an integral role in the creation, optimization and growth of our client’s online marketing campaigns.

 

Primary Responsibilities

  • Identify opportunities for improvement and scale among existing clients, while supporting the on-boarding of new business. 
  • Fine tune the performance of online advertising campaigns across major networks like Google, Microsoft, Amazon, Facebook, and more.
  • Interact directly with clients for approvals, revisions, reporting and ad-hoc questions.
  • Work alongside account managers and the CTO to continue scaling Foghorn’s recent digital marketing offerings including automated email and Amazon. 
  • Project manage tasks, deadlines, and progress of new campaign development according to statements of work.
  • Prioritize assignments via an internal task tracking tool based on complexity and urgency. Identify important tasks and assign them to relevant team members.
  • Periodically review the accuracy and relevance of internal and external client resources, automated dashboards and reports, updating information as needed. 
  • Maintain an accurate calendar of major client events, such as sales, promotions, new product launches, and meetings.
  • Implement campaign optimizations and quantify impact through reporting tools.
  • Assist Data Analyst team with ad-hoc and monthly reports, incorporating executive-level, task/impact summaries.
  • Perform keyword research, competitive analysis and write copy for both PPC and SEO campaigns.
  • Maintain a current understanding of digital marketing trends and evolving best practices for across all channels. 
  • Build proficiency in new and emerging online platforms as client needs evolve.

Minimum Qualifications

  • BA/BS degree, ideally in business (marketing, economics, management, finance, entrepreneurship), language arts (English, creative writing) or sociology. BA/BS requirement waived for candidates with equivalent practical experience.
  • 2 or more years of experience in online media, performance marketing or eCommerce.
  • 1 or more years of experience in a client service capacity.
  • Ability to recognize trends and anomalies within large amounts of data.
  • Highly organized with attention to detail in a project management capacity.
  • Ability to write in a clear, concise and compelling manner.
  • Adaptable, strategic thinker who enjoys finding solutions to the unfamiliar.
  • Proficiency in Excel or Google Sheets.
  • Familiarity with Google AdWords, Bing Ads or Facebook Ads. Experience running PPC or social media campaigns a plus.
  • Working understanding of at least one of the following email marketing platforms; MailChimp, Klaviyo, Drip, Emma or Constant Contact.
  • Basic knowledge of HTML and working knowledge of at least one of the following CMS systems: WordPress, Shopify, Magento, Demandware
  • Experience with at least one of the following web analytics tools: SEMRush, Moz, Raven Tools, Google Analytics, KISSmetrics, Bing and Google Webmaster Tools.
  • Passionate about the evolution of marketing and being outside. First-hand experience with outdoor and active lifestyle brands a plus.
  • Plays well with others.

Job Details

This is a full-time position with career advancement opportunities available to those who demonstrate strong performance. The ideal candidate lives in the Portland, OR metro area and is able to work from our NE Portland office. Relocation will not be offered.

 

Benefits

  • Flexible work schedule in a casual, creative work environment.
  • Interact with exciting, cutting-edge outdoor and active lifestyle brands.
  • Opportunities for professional growth within a profitable, young company.
  • Develop a wide range of highly marketable skills within a fast-paced, dynamic industry.
  • Connect with a deep digital marketing and outdoor industry network.
  • Full medical, dental, and vision benefits (Regence Gold PPO)
  • Access to awesome client gear like eBikes plus Pro-Deals galore! 

How to Apply

Send a brief cover letter highlighting why you would be a great fit for this role along with your resume to work@foghornlabs.com. Unsolicited emails will get Rick Rolled.

"Foghorn is our secret weapon!"

"Foghorn is our secret weapon! Thanks to their SEO knowledge, our start-up brand out ranks major competitors on important key word searches. I have complete trust in the Foghorn team. They don't inflate metrics, which means our marketing team can accurately gauge which campaigns resonate with our community."

Jenn Kriske

Founder, Machines For Freedom

"...consistent, double-digit year over year revenue growth with a 4-6x return on paid media..."

"The team at Foghorn is simply outstanding, and has become a seamless extension of the Showers Pass eComm team. Three years ago they jump-started our eCommerce growth and continue to provide consistent, double-digit year over year revenue growth with a 4-6x return on paid media for our direct-to-consumer channel...results we would not believe if we hadn't experienced them."

Kyle Ranson

President, Showers Pass

"...the most profitable component of our online strategy."
"Foghorn Labs was instrumental in making Mission Workshop's SEM program the most profitable component of our online strategy."

Evan Dudley

Former Marketing & Ecommerce Manager, Mission Workshop

"...cornerstone of Rumpl's online strategy since day 1."

"Foghorn's work has been the cornerstone of Rumpl's online strategy since day 1. They've helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online."

Wylie Robinson

Founder, Rumpl

"...instrumental in helping us strategize, plan, and execute campaigns..."

"Foghorn has a deep understanding of our industry and customers. Their expertise in the ever changing digital media landscape is instrumental in helping us strategize, plan, and execute campaigns across multiple vehicles."

Jeff Wogoman

D2C Marketing, GU Energy

"...friendly, professional, responsive, and full of good ideas."

"Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas."

Tripp Frey

Founder, Trew Gear

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