Content Marketing Manager

Portland or Bend, Oregon

Foghorn Labs is a digital-first marketing agency focused on developing outstanding integrated campaigns for outdoor and active lifestyle brands. Our team’s passion for the outdoors extends beyond the office walls; we use our client’s products on a daily basis to enhance the activities we love. Delivering measurable results to long-term brand partners while maintaining a healthy work-life balance is our north star. Sound like a good direction for your career? 

If you are a digital marketer looking to expand your skillset while making a positive impact on a growing list of socially-responsible brands, this could be the opportunity you’ve been searching for. So, what makes a successful candidate? In short, a self-motivated team player who understands the ever-changing digital marketing landscape, but maintains a lifelong love of learning. In order to be successful at Foghorn, you’ll need to be comfortable navigating large amounts of data, managing shifting priorities, and succinctly communicating complex ideas and concepts via email, phone, video conference, and in-person (whenever that becomes a thing again). Last, but not least, it’s important that you share our love of outdoor activities, no matter how simple or extreme.

As the Content Marketing Manager, you will work alongside the management team to develop, optimize, and manage integrated online marketing campaigns. In this role, you will have hands-on experience throughout the entire lifecycle of our client’s digital marketing campaigns, from the planning phase through launch and ongoing optimization. Your work will have an immediate impact on Foghorn Labs’ business as well as that of leading outdoor and active lifestyle brands.

Primary Responsibilities

• Strategize, develop, run, and optimize the performance of online advertising campaigns across major social media networks like Facebook, Instagram, TikTok, and more.
• Identify opportunities for improvement and scale among existing clients, while working with the executive team to onboard and ramp up new business. 
• Managed clients on a regular basis for approvals, revisions, reporting, and ad-hoc questions.
• Work alongside account managers and the executive team to continue scaling Foghorn’s social media campaigns.
• Project manage tasks, deadlines, and progress of new campaign development according to statements of work.
• Prioritize and assign tasks to relevant team members based on complexity and urgency.
• Maintain an accurate calendar of major client events, such as sales, promotions, new product launches, and meetings.
• Quantify the impact of optimizations and A/B tests through reporting tools.
• Maintain a thorough understanding of digital marketing trends and evolving best practices across all channels. 
• Ensure clients are aware of platform updates and best practices, escalating issues as they arise.
• Build proficiency in new and emerging online platforms as client needs evolve.

Minimum Qualifications

• BA/BS degree, ideally in business (marketing, economics, management, leadership, entrepreneurship) or language arts (English, creative writing). BA/BS requirement waived for candidates with equivalent practical experience.
• 4 or more years of experience, excluding internships, in Social Media Advertising (Facebook, Instagram, Twitter, Pinterest, LinkedIn).
• Ability to recognize trends and anomalies within large amounts of data.
• Highly organized with attention to detail in a project management capacity.
• Proven ability to write in a clear, concise and compelling manner.
• Ability to adapt quickly, think strategically and seek solutions to the unfamiliar.
• Advanced proficiency in Excel or Google Sheets as well as PowerPoint, Keynote or Google Slides.
• Fluency within at least one of the following web analytics tools: Google Analytics, Optmyzr, SEMRush, Moz, Raven Tools, Hotjar, KISSmetrics, Trendkite.
• Basic knowledge of HTML and familiarity with at least one of the following CMS systems: Shopify, WordPress, BigCommerce, Magento, Volusion.
• Experience with at least one of the following email marketing platforms: MailChimp, Drip, Klaviyo, ConstantContact, or Bronto. 
• Passionate about the evolution of marketing and being outside.
• Plays well with others.
  

Job Details

This is a full-time position based out of either Foghorn’s main office in NE Portland’s historic Alberta Arts district, or at our new Bend office located in NW Crossing. Relocation will not be offered. Due to COVID-19, this job may be performed working from home until the physical office fully reopens.

If you don’t meet the list of qualifications above, consider applying for our Paid Media Specialist opening.

Benefits

• Flexible work schedule in a casual, creative, and welcoming work environment that promotes a healthy work-life balance. 
• Impact the success of leading, socially-conscious brands in the outdoor, active lifestyle, and health & wellness arenas.
• Develop a wide range of highly marketable skills within a fast-paced, dynamic industry.
• Opportunities for professional growth within a profitable, progressive company that’s 100% employee-owned.
• Connect with a deep digital marketing and outdoor industry network.
• Paid time off and personal days to take care of your physical and mental well-being. 
• Full medical, dental, and vision benefits (Regence Gold) in addition to 401(k) matching.
• Access to awesome client gear like eBikes plus Pro-Deals galore!

How to Apply 

Send a brief cover letter highlighting why you would be a great fit for this role along with your resume to work@foghornlabs.com. Unsolicited emails will get Rick Rolled.

Foghorn Labs prohibits discrimination and harassment of any kind. Our team is committed to merit-based opportunities without prejudice towards anyone based on their race, color, religion, sexual orientation, gender identity, national origin, veteran status, or disability.