For almost 30 years Overland Equipment has designed, developed and manufactured bags with the consistent intent of providing well-organized solutions for active, everyday use. “You might own another bag, but your Overland Equipment bag is the one you use.”
Our Scope of Work With Overland Equipment:
Digital Media Strategy
Define opportunities for marketing Overland’s eCommerce site.
Implement custom eCommerce reporting and advanced segmentation in Google Analytics.
Improve usability, user experience and stickiness of site through multivariate testing.