hydrapak logo foghorn lab clients

HydraPak has been pushing the boundaries of design & innovation to redefine the future of hydration for nearly two decades. They develop rugged, safe, and reliable hydration solutions for performance-driven people. Their products are built to last – even in the harshest of environments.

Our Scope of Work with HydraPak:

Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.

Search Engine Marketing Optimization
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.

Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.

Remarketing
Manage segment-specific remarketing campaigns to coincide with other online marketing initiatives.

Site Analytics
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.


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