Located in Beaverton, Oregon, Leupold has been making world-class optics for over 100 years. Their craftsmen build and test their products with a single-minded focus: to make sure they’ll perform forever.
Our Scope of Work With Leupold:
Online Marketing Strategy
Collaborate with Leupold team to develop goals based on product roadmap as well as new customer acquisition targets. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
Search Marketing Campaign Optimization and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Google Display Network Remarketing and Prospecting
Run web-based prospecting campaigns to generate traffic and brand awareness, then reconnect with site visitors through more product-specific remarketing ads.
Paid Social Media Campaign Development and Management
Develop a series of full-funnel Facebook and Instagram campaigns to attract new customers as well as re-engage existing ones.
Search Engine Optimization
Improve organic search rankings on key terms through tag optimization, error resolution and landing page optimization. In parallel, enhance visitor experience by boosting site speed, improving navigation, and streamlining the checkout process.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals, conversion funnels and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.