by Nolan Rogerson | Feb 9, 2021 | Community Engagement, Digital Media, Ecommerce Optimization, Facebook Ads, Fogblog, Google Ads, Integrated Marketing, Media Buying, Online Marketing Intelligence, Outdoor Industry, Paid Social, Retargeting (Remarketing), Search Engine Marketing (SEM), Search Engine Optimization (SEO)
As the dust settles on arguably one of the most interesting and challenging years to date in the world of eCommerce, our team took a step back to reflect on overarching trends that shaped digital marketing in 2020 and what we’re anticipating in 2021, specifically as...
by Nolan Rogerson | Nov 23, 2020 | Community Engagement, Comparison Shopping Engines, Digital Media, Ecommerce Optimization, Facebook Ads, Fogblog, Google Ads, Integrated Marketing, Media Buying
2020 has been a year of firsts and uncertainties, but one thing that has become abundantly clear is the importance of a strong eCommerce presence for consumer-focused brands. With more and more competition vying for every ad impression over the holiday season, the...
by Nolan Rogerson | Sep 10, 2020 | Community Engagement, Digital Media, Facebook Ads, Fogblog, Online Shopping, Paid Social
The eCommerce world has been evolving at a dizzying pace in response to COVID, led by rapid growth and innovations in mobile payments and online ordering. One of the most notable new tools for brands selling direct to consumer (DTC) online was announced on August 25th...
by Nolan Rogerson | Nov 26, 2019 | Digital Media, Fogblog, Online Shopping, Outdoor Industry
Cyber Monday 2018 saw an estimated $7.9 billion in eCommerce revenue according to Adobe Analytics. This shattered the previous record and represents a 19.7% YoY increase, making Cyber Monday 2018 the largest US online shopping holiday of all time. It will come as no...
by Nolan Rogerson | May 14, 2017 | Community Engagement, Facebook Ads, Fogblog, Integrated Marketing, Online Marketing Intelligence, Paid Social
As entrepreneurs, marketers, and enthusiasts, we understand the pivotal role that social media platforms play in the modern business landscape. Each platform is constantly evolving and adding new tools to facilitate community engagement. In the current digital...
