Integrated Marketing

To maximize results, we simultaneously engage multiple online marketing platforms and channels.

Imagine your brand is launching a new product line and it’s your job to make it a success. You come to us knowing you need multiple marketing channels working together to make it a successful launch. Because we set up Search Engine Marketing, Search Engine Optimization, Social Media Advertising, Display advertising, and web analytics we were able to deploy and make these seamlessly integrated services work in the most efficient and effective manner when your new line got picked up and featured on both Outsideonline.com and Backpacker.com.

Specific Examples of Integrated Marketing at Work:

  • Collaborating with your PR team to incorporate SEO into their outreach strategy
  • Mining SEM data to uncover opportunities in SEO and vice versa
  • Effecting search volume through social media campaigns
  • Converting site visitors into repeat customers through relevant remarketing
  • Analyzing traffic quality indicators to inform marketing budget allocation
  • Tracking search trends to inform content development and site language

The Individual Parts:

Explained. These services are also offered individually.

SEM

Search Engine Marketing (SEM)

Reach search engine users at the moment they express interest in your product or service with relevant, compelling ads. With over 10 years of experience designing, implementing and managing paid search marketing campaigns at Google, we know what works – and what gives your business an advantage in the auction.

SEO

Search Engine Optimization (SEO)

Maximize traffic from search engines with the right keywords and structure on your web site. We employ a three-pronged approach that uses rigorous keyword research and analysis, content optimization and technical recommendations that avoid the pitfalls of black hat SEO tactics for long term and lasting results.

REMARKETING

Remarketing

Also known as “Retargeting”, this ad targeting technology gives website owners the opportunity to serve both search (text) and display (banner) ads to previous site visitors. Like targeted email, remarketing is a cost-effective way to reduce shopping cart abandonment and increase awareness around product launches or promotions.

DISPLAY ADVERTISING

Display Advertising

Connect with your target audience by placing ads on the web sites, blogs and forums they are most likely to visit. Whether you are looking to make a mark with text, image, rich media or video, we can pinpoint the ad formats and placements most likely to engage your target audience.

SOCIAL MEDIA ADVERTISING

Social Media Advertising

Utilize the most advanced audience targeting methods available to generate awareness for products and promotions on social media while fostering engagement with your brand. In addition to Facebook, we also design and implement both paid and unpaid social media campaigns on LinkedIn, Google+ and Pinterest for you.

WEBSITE ANALYTICS

Website Analytics

Cut through the clutter and get reports that clearly communicate the performance metrics that matter most to your business. We put relevant data at your fingertips so you can make informed, data-driven decisions. We also help set up goals and attribution models that associate goal completions with specific online marketing efforts, highlighting top revenue sources.

TESTIMONIAL

ill01

“…cornerstone of Rumpl’s online strategy since day 1.”

“Foghorn’s work has been the cornerstone of Rumpl’s online strategy since day 1. They’ve helped grow our direct business from the ground up while being respectful of budget constraints and short timelines. A trusted partner and integral to our success online.”
Wylie Robinson
Founder, Rumpl
ill01

“…friendly, professional, responsive, and full of good ideas.”

“Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas.”
Tripp Frey
Founder, Trew Gear
ill01

“…the most profitable component of our online strategy.”

“Foghorn Labs was instrumental in making Mission Workshop’s SEM program the most profitable component of our online strategy.”
Evan Dudley
Former Marketing & Ecommerce Manager, Mission Workshop