We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who didn’t get a chance to attend as well as those in attendance who wanted a copy for reference. Big thanks to Ben McKinley from Cascade Web Development for collaborating on this session.
This presentation explores real-world examples of how outdoor brands have enhanced their online presence to drive more traffic and increase conversion rates for sales. In this session we covered integrated inbound marketing techniques, ecommerce trends that address channel conflict, and the growing importance of mobile commerce for brands and retailers.
Presenters:
Adam Lewis
Ben McKinley
