Born in the Swiss Alps and rooted in San Francisco, CA. DZR provides well thought out footwear for life on and off the bike. In fact, we believe that a cyclist’s life should be a seamless transition from work, commute, bar, trail, home or anywhere you end up. It is with this spirit of cycling and the drive to bring the best product to market that DZR exists
Our Scope of Work With DZR Shoes:
Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
SEM Optimization and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Comparison Shopping Engines
Optimize product feeds in Google Webmaster Tools and develop corresponding Product Listing Ad campaigns for Google Shopping.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and attribution of online sales.