ReachNow is a premium car sharing service, owned by the BMW Group. ReachNow is designed to provide a user experience that’s as convenient as owning a car: Drive on your own terms without the hassle and expense of traditional car rental programs.
Our Scope of Work With BMW ReachNow:
Site Migration and SEO
Architect and project manage the site transition from a proprietary platform to WordPress, migrating hosting, servers and optimizing the site to maximize indexability and search friendliness. In parallel, enhance visitor experience by boosting site speed, improving navigation and streamlining the goal conversion process.
Online Marketing Strategy
Develop a list of target audiences based on past performance, sales goals and market research. Achieve consensus on digital marketing goals and how success will be measured across campaigns. Allocate media spend by month across channels in order to maximize impact and ROAS.
SEM Optimization and Management
Create and manage search marketing campaigns to reach target audience segments at the moment they express interest in related products.
Display Advertising & Remarketing
Manage segment-specific display advertising and remarketing campaigns to coincide with other online as well as offline marketing initiatives.
Customize real-time reporting dashboards that summarize online marketing KPIs over time. Set up goals and advanced segments in Google Analytics to provide insight into user interaction and user registrations.