by FHL | Feb 27, 2024 | Digital Media, FOGBLOG, Integrated Marketing, Lead Generation
What are loyalty programs? A loyalty program is a marketing strategy focused on encouraging customers to continue their shopping experience or interact with a brand in another way. Through gamification of the purchase process, and thereby offering rewards, you provide...
by FHL | Feb 7, 2024 | FOGBLOG, Integrated Marketing
At Foghorn, staying ahead of the curve is crucial. That’s why we’re always on the lookout for valuable insights and innovative strategies to enhance our clients’ marketing efforts. One of the ways we stay informed and inspired is by tuning in to a...
by FHL | Jul 21, 2021 | Digital Media, Ecommerce Optimization, FOGBLOG, Integrated Marketing
Online shopping is supposed to make life easier, but all too often, virtual shopping carts are harder to navigate than an actual grocery cart. In order to prevent your customer’s online checkout experience from being the digital equivalent of a squeaky cart with one...
by Adam Lewis | Feb 9, 2021 | Community Engagement, Digital Media, Ecommerce Optimization, FOGBLOG, Google Ads, Integrated Marketing, Media Buying, Meta Ads, Online Marketing Intelligence, Outdoor Industry, Paid Social, Retargeting (Remarketing), Search Engine Marketing (SEM), Search Engine Optimization (SEO)
As the dust settles on arguably one of the most interesting and challenging years to date in the world of eCommerce, our team took a step back to reflect on overarching trends that shaped digital marketing in 2020 and what we’re anticipating in 2021, specifically as...
by Adam Lewis | Nov 23, 2020 | Community Engagement, Comparison Shopping Engines, Digital Media, Ecommerce Optimization, FOGBLOG, Google Ads, Integrated Marketing, Media Buying, Meta Ads
2020 has been a year of firsts and uncertainties, but one thing that has become abundantly clear is the importance of a strong eCommerce presence for consumer-focused brands. With more and more competition vying for every ad impression over the holiday season, the...
by Adam Lewis | Jul 19, 2019 | FOGBLOG, Integrated Marketing, Outdoor Industry
From the first hire to funding and beyond; The challenges of starting and scaling a business. Hosted by Marcus Colombano of Pineapple SF beneath the redwood groves of Camp Navarro, I joined a talented group of founders, including Adam Vollmer of Faraday Bikes, Caleb...
