by FHL | Mar 26, 2024 | FOGBLOG, Online Shopping, Outdoor Industry, Search Engine Marketing (SEM)
Should You Advertise On Amazon? Selling on Amazon can help your business expand its reach and capture high-intent shoppers in today’s competitive market. The platform thrives on discovery, attracting millions of people actively seeking new products and brands that fit...
by FHL | Feb 27, 2024 | Digital Media, FOGBLOG, Integrated Marketing, Lead Generation
What are loyalty programs? A loyalty program is a marketing strategy focused on encouraging customers to continue their shopping experience or interact with a brand in another way. Through gamification of the purchase process, and thereby offering rewards, you provide...
by FHL | Feb 23, 2024 | Digital Media, Email Marketing, FOGBLOG, Lead Generation
What is online lead generation? In its most basic form, lead generation is the process of locating and nurturing potential customers into a brand’s environment. The end goal of this process is a purchase or subscription. Primarily, lead generation is centered around...
by FHL | Feb 15, 2024 | Digital Media, FOGBLOG, Outdoor Industry, Paid Social
In the vast world of social media marketing, TikTok has emerged as a powerhouse platform, captivating over a billion monthly active users with its short-form video content and unparalleled engagement rates. As brands scramble to harness the potential of this platform,...
by FHL | Feb 7, 2024 | FOGBLOG, Integrated Marketing
At Foghorn, staying ahead of the curve is crucial. That’s why we’re always on the lookout for valuable insights and innovative strategies to enhance our clients’ marketing efforts. One of the ways we stay informed and inspired is by tuning in to a...
by FHL | Jan 11, 2024 | Ecommerce Optimization, Email Marketing, FOGBLOG
The February 1st deadline for email sending domain authentication and security is rapidly approaching. This update is crucial for the delivery of your emails to customers, both now and in the future. To ensure your customer emails remain unblocked and your brand is...